OUR
SERVICES
Marketing for Medical Professionals
How we help Medical Professionals...
...to grow their patient lists
Cosmetic surgery marketing results in high-value returns but also requires the appropriate investment. As cosmetic surgery is more expensive than non-surgical treatments, it has a longer customer journey and more of an emotional purchase is made by the client. This means that the time of first exposure to the time of the final decision being taken can vary greatly, with the need for a more sophisticated marketing approach.
Recognising this industry characteristic and building a strategy that meets demand but is also profitable requires experience and knowledge of individual treatments. Demand and competition for each of those treatments might greatly vary, depending what region you are in.
Our aim is to promote preferred treatments for individual clinics. The method of eliminating unprofitable areas and focusing on revenue-producing aspects of the business has resulted in great successes for cosmetic surgeons that work with us.
We do not believe in marketing ‘packages’ or one-size-fits-all solutions for the cosmetic surgery sector. Every clinic and surgeon needs a bespoke plan to reach success. This is because every clinic, hospital and Doctor is different and we will help craft a brand around each member of the team.
Our process offers stability and the possibility to forecast business growth. This is the reason we still work with loyal customers in the cosmetic services industry since 2011.
SOCIAL MEDIA MANAGEMENT
We understand which social networks work best with the healthcare & cosmetic industry, how to fully take advantage and get the most out of social media.
Social media marketing, whilst not instant, carries strong long-term benefits for a business. It cultivates customer retention by keeping in touch with existing clients. Gives the opportunity for a message to be shared amongst very large audiences at a very low cost. Finally it introduces you to new customers who would have not heard of you otherwise.
We do not focus on 'likes' and 'follows', we focus on results. Results that bring you actual revenue by delivering more consultations, patients and referrals.
We work alongside a variety of nationalities of Doctors across a wide range of countries which gives us an unparalleled knowledge of how each region works and experience with targeting multiple personas.
This is why we are trusted by some of the largest hospital groups and plastic surgery specialists in the world.
SOCIAL CONTENT CREATION
Great social media management comes from great social media content creation. From our experience within the healthcare and cosmetic sector, we have learnt that the industry is becoming significantly more saturated with surgical procedure options all around the world and for this reason, Doctors have the need to stand out through their online presence.
It is no longer the most knowledgable specialists that are ahead of the game, it is the Doctors that are marketing themselves most effectively. Whether this is through referrals, partnerships or digital marketing - work needs to be done.
At CosMed Digital, we help curate unique and bespoke content for you. This helps potential customers to understand your personality, your style and will ultimately assist them to know if you are the right Doctor or clinic for them to trust.
We work closely with Doctors and their staff to understand and enhance the technicalities of the work they perform and translate this into content on a monthly basis to be distributed across Social Media Channels.
WEB DESIGN
For businesses that are not generating income online, the website is often a distraction and a necessary tool that does not require much upkeep and attention.
Internet audiences have matured and become increasingly demanding about their online experience. Technology is not only affecting this experience but it is critical for generating enquiries and direct revenue. So if your website is sub-par when compared with rival businesses, you lose.
We have invested time and effort since our inception, in perfecting the way to build and run profitable websites. Our approach is methodical, consultative and you can be as little or as much involved as you want.
We are here to make your vision a reality, and to achieve that, we use all of our knowledge to stir you away from anything that can slow down sales. This is our differentiating factor when compared to other agencies that focus purely on visual impact.
PAY PER CLICK (PPC)
PPC or Pay Per Click (often referred to as PPC advertising or Pay Per Click marketing) is the process of buying keywords or phrases relevant to your company in a Paid Search platform such as Google AdWords or Bing Ads.
Within the medical sector, these campaigns require more expertise and knowledge due to the medical laws and guidelines that are set up to ensure true advertising. We have worked with countless hospitals, doctors and clinics across the globe on multiple campaigns which gives us the edge to manage such campaigns as effectively as possible whilst taking into consideration specific guidelines that we need to adhere to.
The ability to target users at certain times of the day in particular areas and with customised messages adds to the value of the channels ability to drive offers and emergency bookings.
CONTACT US
ADDRESS
CosMed Digital
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ